im a 27 year old male and i absolutely am in love with this! in the past when i would straighten my hair for work,my partner would always comment that my hair has no body and just lays flat. i didn't like the look my old CHI gave me so i tried this straightener and i will never go back to any other brand! it gives me body and shine that i could never get before! im even using it on my clients @ my salon! a little pricey but totally worth it! its a MUST HAVE PRODUCT!