This one was not my first choice. The one I ordered was out of stock. Lucky for me. The Hair products rep suggested this one. And for the same price as my first choice which was $10 less. But after using Karmin I woulld gladly pay full price for my next one. So worth the money and very impressed how well it straightens my pores humity loving wavy hair. Loved the Nume serum I got with it too.